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CREATIVENESS
: INSURANCE AS POWERFUL FINANCE-GENERATING TOOL |
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Various actions, initiated by Anglo-Belge, have used insurance
as the driving force behind enterprising publicity campaigns,
at the same time ensuring a careful control of related costs.
We
offer you a combination of the three products described below
allowing you to get the most from your budget.
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Some
examples of campaigns that we have developed:
- In 1990, the cost of buying a television in Belgium
before the World Cup in Italy would have been reimbursed
if the Belgian team had won the tournament.
- A supermarket chain offered a bottle of champagne
to all its clients if it snowed on Christmas Day. An
insurance premium was paid to cover the financial risk
associated with the probability of snowfalls on Christmas
Day.
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A car manufacturer was offering a full repayment against
the purchase of a convertible model if it rained on 21st
June, 21st July and 15th August.
- A car was offered to any player achieving a "hole-in-one"
during a golf tournament.
- A soft drinks manufacturer offered a free drink to the
entire stadium if a chosen spectator managed to score
a "golden basket" at half time during a basketball game
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OVER-REDEMPTION |
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This
insurance covers the financial risk linked to redemption
costs in excess of the target amount, fixed prior to
the start of a promotion ( for example, 'money off next
purchase' coupons and savings promotions)
Example:
- A distributor of fast moving consumer goods offers
a reduction of 10F on the next purchase, provided that
the relevant coupon is presented at the supermarket
checkout.
This campaign may be based, for example, on the printing
of 100,000 coupons.
The
distributor aims at a redemption (and therefore a reimbursement)
of a maximum of 12.000 coupons, i.e. 12%.
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the company enters an insurance contract, in which they
are covered for extra costs incurred, if the 12% redemption
level is exceeded.This
enables the company to control their budget perfectly.
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PRIZE
INDEMNITY |
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This
type of insurance covers a company's contractual ( and
therefore financial) commitments in case a sporting
or commercial achievement, defined in the policy, materialises.
Examples:
- A company offers its sales team a trip as an incentive
to achieve exceptional objectives.
A
policy is taken out to cover the 'risk' linked to the
possibility of this achievement.
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During a company seminar, a car may be offered to anyone
achieving a hole-in-one during a golf tournament.
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other interesting examples under the item |
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EXTENDED
WARRANTY |
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Numerous domestic
appliance distributors (including stereos or computers) offer
an extension to the warranty on parts and labour granted by
the manufacturer.
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This
type of insurance aims to cover the costs linked to
warranty extension, including making the necessary arrangements
to handle customer requests for repair or replacement
of faulty goods.
The
warranty extension is granted automatically on the purchase
of all relevant products and a call centre, regarding
faulty goods, manages the handling of queries and complaints'.
The distributor covers the cost of this call centre
and the insurance premium in the price of his goods.
Example:
- An important distributor of
various branded goods decides to offer a 5-year warranty
extension on all the products they sell.
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